Odd Leaf
A sparkling tea brand that doesn't take tea too seriously. Logo, three can designs, launch posts and the online store, built to stand out in a crowded fridge and a crowded feed.
01
Logo
A chunky wordmark where the o becomes a leaf, cut by its own vein. It works stacked on a can and tiny on a bottle cap.
02
Cans
One loud color per flavor and the logo stacked high so it reads from across the store. The back carries the story and nutrition panel, and the full wrap is shown flat below, ready for print.
03
Social posts
Short, a bit weird and very big type. The cans do the rest.
04
Online store
A product page that sells like the can looks: loud color, big type and a subscribe toggle right where people decide.
